This sector leader has a reputation for fresh thinking. We designed a personalised and reloadable gift card that transformed the customer engagement proposition for PizzaExpress and reinforced the brand’s commitment to progressive, digital marketing.
We replaced PizzaExpress’ admin heavy paper based model with a smart personalised reloadable gift card solution designed to support a range of specific promotions. In the five years since implementation, we have enabled the brand to roll out numerous campaigns, including:
- A Summer Pass £40 reward for Times and Telegraph readers 2 million cards issued
– Automatic ‘free dough-balls’ rewards loaded onto the cards of regular customers
– High value gift cards for multi-pack supermarket promotions (cards are valueless until they are bought at the point of sale, to mitigate theft)
- PizzaExpress’s gift cards have received over half a million ‘loads’ (the initial sum loaded onto the card) equating to nearly £13m of new business for PizzaExpress.
– Clear ROI measurement and reporting across multiple integrated card promotions. For example, during a dough balls promotion 15,211 ‘loads’ equating to a value to PizzaExpress of over £300,000 were tracked.
Contact us now to explore how a bespoke Gift and Loyalty Company solution can inject revenue and value into your business.